In my eyes a cool, unique piece of information is a great gift. However many do not see it that way. My love language is gifting people content I gathered from obscure internet sources. I have found that it's rare that someone actually appreciates this.
There have been instances where I have shared what I found to be interesting, extreme or funny factoids and opinions that only received scorn and sometimes disdain in response. In a whoever smelt it dealt it manner, if you bring up a controversial opinion you're instantly accused of holding that opinion yourself. Because you couldn't possibly just have found it entertaining.
Normies do not like to be awakened from their stupor, they are comfortable in a world where they feel they know everything. By bringing 'other' info to their attention you are reminding them that they themselves often lack depth, and are breaking the unspoken codes of 'not spilling your guts' and 'maintaining the social standard'. Boomers especially are guilty of this and will come down on you with a weight of a thousand anvils, if you express (not necessarily believe) a rare fact or opinion. Conspiracy theorists have long observed the so called 'agent Smith effect' whereby a normie will tout the status quo in response to an idea they were not yet aware of, almost as if it triggers their programming. In some cases, the alternative info in question percolates in the normies mind over the span of months, years or decades and eventually rises to the surface and becomes accepted, as if it were their idea all along.
Things are probably the way they are for a reason, upholding the social norm is free spiritual labour and if public opinion shifted too quickly it would cause for an unstable society. However I wish people were less judgemental of conspiracy theorists and didn't just use them as a punching bag. Blurbs of information, offered up within a conversation should be acknowledged for the gift it is.